WordPress Personalized User Experience

Last updated 01/04/2023

With this feature, you can replace generic content with a personalized message that users only see once they have authenticated. For example, on your homepage, you can mention the user by name:

To add the personalized text like your logged in user’s name to any element on the page, you just need to follow these few steps:

Step 1

First, please ensure that you have the Bread & Butter WordPress plugin installed on your site, and that it is set up. If you have not done so, please follow the Setup Guide.

Step 2

Add the following code to your page header:

    BreadButter.ui.applyText('FIELD_ID', "TEMPLATE", {
        type: 'TYPE'
    });

Step 3

Replace FIELD_ID with the ID of the text field you would like to personalize.
Replace TEMPLATE with the new text that you want to appear when a user authenticates. You can use plain text or html, which must be specified in the TYPE below. The available customization fields are:

%FIRST_NAME%

%LAST_NAME%

%NAME%

%EMAIL%

Note: This will replace all of the text in the text field.
Replace TYPE with the content type: either 'html' or 'text'. Use 'text' if the content is just plain text. Use 'html' if you have included HTML tags in the TEMPLATE content.

Step 4

Save and Publish your page.

Step 5

Users should now see the personalized text once they have signed in to your site.

Repeat the above steps for any other pages that you would like to personalize.

Don’t use Bread & Butter? Want to learn more about how Bread & Butter solves the four biggest problems facing marketers today? Book a demo and see how Bread & Butter is helping marketers make the most of their first-party data

BOOK A DEMO