Zapier Webhook Integration & Rules

Last updated 05/15/2024

The Zapier Webhook integration & rules allow you to connect to a Zap, using a Webhook as the Zap trigger. Bread & Butter also sends all of the user’s information, allowing you almost unlimited flexibility with your Zap. A few real world examples are:

  • When a new user authenticates, send their user information to your Sales account via Gmail
  • When a user visits a specific page, and their referrer is Google, add them as a lead in Salesforce
  • If a user reads a specific whitepaper, and they are from the US, add or update their contact in ActiveCampaign

Please note: a Premium membership with Zapier is required for Webhooks.


To set up your Zapier Integration, first follow these steps:

  1. Log in to your Zapier account.

  2. In the left Navigation menu, go to Zapier, and click Create, and choose Zap.

  1. Click on Trigger, then search for and choose Webhooks by Zapier

Please note: a premium membership with Zapier is required.

  1. For Event, choose Catch Hook, then click Continue.

  1. Click Continue again to skip through the Trigger section.

  2. Copy the Your Webhook URL, and keep this page open for a later step.

To create your Zapier Integration in Bread & Butter, follow these steps:

  1. Log in to your Bread & Butter Dashboard at:

  2. Click Logic on the left side menu.

  1. Scroll down to the Integrations section, and click Create New.

  1. In the dialog, select Zapier > Create via Webhooks by Zapier.

  2. Choose a descriptive name for the Integration (note: this can be anything, and you can change the name later).

  3. Enter the Custom Webhook URL from Zapier.

  4. Click Test Connection. If a green checkmark appears, move to the next step. If you see a red X, confirm that you have entered the correct Zapier Endpoint and then try again.

  1. Return to Zapier and click Test trigger.

  1. You should see that a request was found, including request details. If this is not the case, please repeat steps 6 and 7, and verify that you have entered the correct Webhook URL into the Bread & Butter plugin.

  1. Click Continue with selected record.

  2. Follow Zapier’s guide for setting up a Zap Action:

  1. Return to your Bread & Butter Integration and click Save & close.

Please note that a Bread & Butter Zapier Webhook Integration connects directly to only one Zap, so if you want to make multiple Zaps, you’ll need to create a new Zapier Webhook Integration for each one.


To set up a Rule that uses your Zapier Webhook integration, please follow these steps:

  1. Log in to your Bread & Butter Dashboard at:

  2. Click Logic on the left side menu.
  1. Scroll down to the Rules section, and click Create New.

  1. Choose the Zapier Integration that this Rule will use.

  2. Then, choose the User Event or System Event that will trigger this Rule.

  3. Give the rule a name so you can identify it in the Rules list.

  1. Click Save & close.

Your rule is now set up and ready to go. Whenever a user triggers the user event via your website, the Rule will be triggered.

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