One-click conversions integrated with your
marketing tools.
Pass the butter.
The Bread & Butter IO Customer Data Platform makes it simple to collect sustainable first-party data with one-click conversions and easily connects with your marketing tools – no coding required.
website tip for 2022
Start with sustainable
first-party data and build from there
It’s a relationship, not a listening party. The way you gather data is as important as the type of data you collect—future proof your data gathering, ethically.
‘‘You can’t have a conversation with an IP Address.
Bread & Butter changed that.’’
How it works -
a simple use case
An unknown visitor comes (either organically or as from a CPC in this example) to your website & is presented with the Bread & Butter IO ‘Continue with’ conversion tool.
The visitor signs in with an account they already have and trust (Google in this example).
See a full list of supported Identity Provider
(SSO or Authentication methods)
Visitor goes from unknown to known. Interactions & events are logged and trigger actions to third-party apps based on your workflows and integrations
Bread & Butter IO was made to work with your ecosystem. We integrate with or are able to export to all the popular CRM platforms. Once you have first-party data you can personalize content for known customers, allowing them to be drivers of engagement and referrals.
Every user’s journey has a different level of engagement.
What do your users look like?
With Bread & Butter IO you gain insight into the content that drives the most engagement and how your visitors got there.
Get the tools, get the data
Be in the know so you can make the right
decisions on what you’re doing
With the end of third-party cookies & new regulations on how data can be shared (GDPR, CCPA or Data Protection Regulations “DPR”), what are you doing to future proof your user data?
Have you had requests to be forgotten or anonymize users data? With Bread & Butter it’s as easy as the flick of a switch. All user data is GDPR ready and maintains the ability for you to customize your user experience based on your preferences.
Easy to implement, easier to understand
Does your organization use Webflow, WordPress, Hubspot, Wix or duda? Choose one of the logos above to see how you can add the power of first-party data to your platform with Bread & Butter IO.
Questions? We get a few
Who should use Bread & Butter?
What's required to use Bread & Butter?
Do I need to have coding skills to use Bread & Butter?
Have a development team? Invite them to your account as an admin or auditor to add your initialization script and one-click conversion widgets.
How much does Bread & Butter cost?
Seeing changes in your match rates? With the end of third-party cookies & new regulations on how data can be shared (GDPR, CCPA or Data Protection Laws), what are you doing to make sure you aren’t caught out?
FUTURE PROOF YOUR DATA - LEARN MOREAdd authentication & API event tracking to your website/app with a script tag & configuration