It’s the solution I’ve been waiting for…we were missing so many leads.

Dan Brasher |Marketing Manager, Aither

The Bread & Butter IO Customer Data Platform makes it simple to convert visitors into customers. Our one-click conversion tools collect sustainable first-party data and easily connect with your marketing tools – no coding required.

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Start for Free. Full access.
No credit card required.

Use Bread & Butter’s one-click conversion tools
to understand & grow your community of users

Increase your lead quality today! Easy-to-install & incredibly effective. No designer or developer needed.

From this
– IP address –
To this
– Engaged User –

‘‘You can’t have a conversation with an IP Address.
Bread & Butter changed that.’’

Andrew D – Managing Director, MGI Research LLC

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Start for Free. Full access.
No credit card required.

Choose the login methods your users trust & use. Gate content, One-click conversions,
Social login, Newsletter sign ups & more.
Get the tools so you can, get the data.

Get started in minutes – not days

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Bread & Butter IO integrates seamlessly with your other tools.

Use one of our turn-key connections or remix to develop your own.

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Start for Free. Full access.
No credit card required.

The reviews speak for themselves

Check out what people are saying on WordPress.org

READ THE REVIEWS

Supercharge your website with kick-ass
first-party data (analytics) that provide actionable insight.

Bread & Butter integrates and passes valuable information (and updates user profile with every session) to
your existing CRM, or acts as a standalone CRM.

bread and Butter - Supercharge your website with kick-ass<br> first-party data (analytics) that provide actionable insight.

See where ad spend is working & the content
that has conversions dropping off.

Get insights directly to your inbox – Daily, weekly or monthly bread.

bread and Butter - See where ad spend is working & the content <br> that has conversions dropping off.

Enriched user profiles so you can see your users journeys.
No more trying to figure out bounce rates – just track the events
that matter to your business.

Get to know the referrers, campaigns or search terms that are
driving successful interactions with your content.

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Start for Free. Full access.
No credit card required.

Questions? We get a few

Why use Bread & Butter?

Have content to gate or want to reduce friction in lead generation on your WordPress website, then Bread & Butter is for you.

What’s required to use Bread & Butter?

A Bread & Butter account and the Bread & Butter WordPress plugin (get it here) are all that you need.

Do I need coding skills to use Bread & Butter?

All of Bread & Butter’s features are available in our WordPress plugin. Configurations have step-by-step guides to ensure you get it right—without a designer or developer.

How much does Bread & Butter cost?

All accounts start with a full-function free trial, so you can test us to see how Bread & Butter works on your website. Once you’re ready to launch, choose a plan that fits your needs. Are you a smaller consultancy that needs to gate content & improve lead quality? We have a plan for that. Need a larger user limit or other functions? We have a plan for that as well. Please view our full pricing here.
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API

Add authentication & API event tracking to your website/app with a script tag & configuration