AI-powered lead intelligence

Track & scale what
converts into revenue
—not just clicks

Bread & Butter is a marketing platform built for revenue teams. It combines AI driven insights, attribution and conversion paths, AI lead scoring, and hyper-personalized nurture emails inside a single workspace, allowing you to scale your efforts without adding extra headcount.

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No credit card required. Up and running in minutes.

Watch how it works

Integrates easily with your tech stack

Your funnel doesn’t show the full customer journey

Analytics tools show how people arrive. CRMs show who becomes a customer. But what about the blind spot in between? Bread & Butter let's you see the invisible middle, and connects the dots of what turns a website visitor into revenue.

Accurate attribution

Know exactly which campaigns and channels drive real revenue—not just clicks.

AI lead scoring

Automatically score and prioritize leads based on behavior, fit, and intent signals.

Full customer journey

See every touchpoint from first visit to conversion. No blind spots in your funnel.

20-second setup

Install once and start getting insights immediately. No complex configurations required.

What Bread & Butter does

Works in the background to track, score, and guide your leads. No extra tools or setup. Just install and start seeing what's really happening.

📊

Attribution & lead conversion insights ↗

See which sources, channels, and campaigns drive traffic to your website and which pages, CTAs, and forms lead to qualified leads. Uncover the efforts driving growth, and which ones need to go.

🎯

Behavioral lead scoring ↗

Say goodbye to manual lead scoring. Every visitor, known or unknown, gets a score—automatically. Bread and Butter is continuously learning signals of intent to prioritize your high-fit leads.

🤖

AI Autopilot & Copilot ↗

Send lead nurture without having to lift a finger. Choose to review drafts or let AI Autopilot send emails using behavioural data, company insights, and message intent.

🔐

Gated content + Social login ↗

Turn your gated content into a first-party data goldmine. Simplify lead capture and newsletter opt-ins with social logins or email capture.

Powered by first-party data

Track, score, and convert your best-fit leads in one place.

Verified names & emails every time. No guessing, no spam.

Segment your audiences and deliver the right content to the right customer at the right time.

Engagement scores weighted against all visitor traffic for true prioritization.

Full journey visibility from first touch to last—no blind spots.

Custom event tracking — track the events that matter to your business.

Up and running instantly. Plugs into the tools you already use.

Trusted by revenue teams

“In our first 30 days of implementing Bread & Butter into our Marketing Tech Stack, we saw an incredible 126% increase in our lead conversions. It’s so good, it should be illegal.”

Aaron Seminiano

Head of Marketing, Twister Technologies

“Bread & Butter has been a game-changer for us. Before, we were drowning in spam form fills & had no real insight into who was actually visiting our site. Now, we can see exactly which companies are checking out our services, what they’re interested in, & why they’re coming to us.”

Scott Gray

Executive VP, Mitchell Press

“Bread and Butter gives our team the ability to quickly enrich data without requiring clients to build a complex technical stack. This insight strengthens our Micro Data Reports and helps ensure alignment with clients from day one.”

Hamilton Ofiyai

Director of Operations, Project28.ca

Turn website traffic into revenue

You're already bringing people to your site. Shouldn't you get the most out of it?

Start today for free →