Make the transition from
page views & bounce rates
to API events & conversions

Don’t settle for anonymous entries in your analytics dashboard. With a simple script tag you’ll be on your way to understanding who & what is happening on your website or app.

Bread & Butter IO combines API-event analytics and authentication in a complete solution
so you can understand your user from anonymous to named and verify visitors across all devices.

bread and Butter - Don’t settle for anonymous entries in your analytics dashboard. With a simple script tag  you’ll be on your way to understanding who & what is happening on your website or app.

You don't just use one device or platform. Neither do your customers. Understand the ecosystem of your users.

Authentications, conversions & API events happen at home, in the car, and the office. Are you looking at multiple visitors or one customer? With Bread & Butter IO, you understand the when, where, and what device for all your users.

bread and Butter - You don't just use one device or platform. Neither do your customers. Understand the ecosystem of your users.

Authentications, conversions & custom API events. What paths do your customers' journeys' take?

bread and Butter - Authentications, conversions & custom API events. What paths do your customers' journeys' take?

Use the built-in system events or use custom API events that fit your needs. With Bread & Butter IO, a simple script tag
shows you the events along with the UTM data, source, medium, campaign, term & content. Bring your KPIs to life.

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Sustainably collected first-party data
you can understand & use.

See your customers’ path from their initial anonymous visit to an authenticated customer and all the API events in between.
When you can see the journey, you can write the map.

bread and Butter - Sustainably collected first-party data<br/>you can understand & use.

Works with your technology stack

Integrates with the tools you already use

Same-day install with your current technology stack using our comprehensive suite of tools.
Integrate with our API, JavaScript libraries, or one-click plugins, whatever works best for you.