Why Personalization Matters for your Email Campaigns...

In 2024, consumers have come to demand relevant and personalized content and experiences. To meet those demands, marketers are striving to achieve per...

June 3rd, 2024

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Why first-party data is essential for personalization...

First-party data (FPD) is the information you collect directly from your customers. It includes everything from their name and email address to their ...

March 26th, 2024

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Third-Party Data vs First-Party Data: Differences &...

Third-party data has been the de facto standard for doing business but privacy regulations are evolving and consumers are fed up with having their per...

February 20th, 2024

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First-party data offers solution for declining Advertis...

Traditionally, people want ads that actually make sense and are helpful. But in 2024, they’re also shouting from the rooftops, asking for more t...

February 7th, 2024

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How First-Party Data lowers CAC and increases Customer ...

CAC? Retention? What are we even talking about here? Well, if you’re not familiar with the terms you could probably use an agency (contact us...

February 1st, 2024

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Evolve Pipedrive Podcast – Founders Journey Year ...

The Evolve Podcast is our go-to spot for CRM insights and all things Pipedrive so we’re excited that they’ve included our CEO, Isiah Pasqu...

January 5th, 2024

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Google Analytics 4 (GA4), GTM, and Google Ads scripts a...

Personal privacy and data accessibility are hot topics for 2024. Advertisers used to be able to rely on data from many sources but now 3rd-party cooki...

January 2nd, 2024

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Gather First-Party Data from Calendly

If you’re using Calendly to manage all your bookings, there’s a way to get way more information out of every booking, so you have the best...

December 19th, 2023

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How to Get Your Leads to Self-Qualify in Pipedrive

If you’re using Pipedrive to manage your sales pipeline, there’s a way to collect more data about those leads, effectively having them sel...

December 19th, 2023

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We got one!

Cold, warm or hot? IQL, MQL, PQL, SRL or SQL? There are many ways to describe lead, but how do you figure out if the email that just hit your inbox or...

December 15th, 2023

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Abracadabra, Alakazam – the time for data pseudon...

Personal data pseudonymization, data privacy rights, or the right to be forgotten: no matter what you call it, individuals should control their digita...

January 18th, 2022

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Goodbye, third-party data. Hello, first-party data

2021 was a game-changer in more ways than you might think. Make 2022 the year you pivot.  Organizations moving to work from home, iOS 14 priva...

January 18th, 2022

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