Custom Microsoft Identity Provider

Last updated 06/03/2025

Step 1

https://portal.azure.com/

Don't have an account yet? Sign up with Microsoft Azure.

Step 2

Under Azure services, click on App registrations.

If you don't see it, click on "more services" and search for it.

Step 3

Click New Registration

Step 4

Enter a name for your application (we recommend using your organization name)
Select Multitenant for the supported account types.
Set the Redirect URI to Web then enter:

https://api.breadbutter.io/callback

Note: Please ensure that the account type is Multitenant. This allows any Microsoft user to authenticate and log in. Single Tenant restricts login to your domain only.

Step 5

Click Register. After the application is created, copy and save the Client ID for the last step below.

Step 6

In the left menu under Manage click on Certificates & Secrets, and then click on New client secret.
Enter a description, set your desired expiry, and then click Add.
Set a reminder for yourself to replace this Secret before it expires. If the Secret expires, your users will no longer be able to log in with the provider.

Step 7

Your Secret value will be generated automatically, and you must copy this Secret value down immediately; the value will be hidden forever if you navigate away from the page, so you must regenerate a new one if the value is lost

Step 8

In the left menu, click on Branding & properties. Then enter your Privacy Policy URL, Terms of service URL, and any other branding options you would like.

Step 9

Bread & Butter Setup:

Go to https://app.breadbutter.io/sign-in/
Click Sign In and authenticate (or Sign Up make a new account and authenticate).
Go to Settings in the left menu.
Click on Microsoft under SSO Settings > Social Accounts.
Select "Set Microsoft for Production".
Enter a custom name and description.
Enter the Client ID from the Microsoft setup steps above.
Enter the Client Secret from the Microsoft setup steps above.
Click Save.
Click the checkbox next to your new Microsoft provider to enable it.

Don’t use Bread & Butter? Want to learn more about how Bread & Butter solves the four biggest problems facing marketers today? Book a demo and see how Bread & Butter is helping marketers make the most of their first-party data

BOOK A DEMO