One-click conversion &
user journey tools for WordPress

Get the plugin, no coding required

Conversions are added in your WordPress database. The Bread & Butter IO Dashboard shows you the UTM and other user details. See their journey from unknown to known.

Let us show you how
it works with a single click.

Our website runs on WordPress so we’ve set up a simple demo to show you the first-party data you gather with the Bread & Butter IO plugin.

Just use the method you’d like to “Continue with” and we’ll show you your UTM & first-party data.

Use Conversions & API events to see what is really happening & add context to your WordPress entries

bread and Butter - WordPress Plugin

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Conversion tools for WordPress.
Remove friction & increase engagement

Doesn’t matter what you need your users to do. Make it easy for them to convert.

bread and Butter - API events to understand your users’ journey

API events to understand your users’ journey

Start capturing specific events on your website via our API event analytics. Understand where your visitors succeed, and where they drop. Customize and capture as many events as you need to understand the who, what & why.

bread and Butter - One-click conversions with our ‘Continue with’ widget

One-click conversions with our ‘Continue with’ widget

Enable one-click conversions on any web page, or all your web pages. Create trigger actions to export the data to your favorite CRM such as Mailchimp.

The ‘Continue with’ conversion tool works with every browser, and you can specify what Identity Providers you want to offer. If you have a more social clientele, make sure to add Google, Twitter, Facebook and Apple. If you have a more technical audience, complement it with Github, Slack and Twitch, just to name a few.

bread and Butter - Gating content or web pages

Gating content or web pages

Bread & Butter IO’s content gate feature allows you to limit access to specific web content or pages to visitors that have converted (ie: authenticated users only). If a user clicks on a link in your website to the gated webpage, the ‘Continue with’ widget will prompt users to convert or sign in, focusing the visitor’s attention to the next steps required.

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When given the option, 80% of visitors choose to login with an account they already have

bread and Butter - When given the option, 80% of visitors choose to login with an account they already have

Remove friction in your WordPress forms and reduce fake email entries by up to 95%

How it works-
a simple use case


An unknown visitor comes (either organically or as from a CPC in this example) to your website & is presented with the Bread & Butter IO ‘Continue with’ conversion tool.

The visitor signs in with an account they already have and trust (Google in this example).


See a full list of supported Identity Provider
(SSO or Authentication methods)

Visitor goes from unknown to known. Interactions & events are logged and trigger actions to third-party apps based on your workflows and integrations

Bread & Butter IO was made to work with your ecosystem. We integrate with or are able to export to all the popular CRM platforms. Once you have first-party data you can personalize content for known customers, allowing them to be drivers of engagement and referrals.

With the end of third-party cookies & new regulations on how data can be shared (GDPR, CCPA or Data Protection Regulations “DPR”), what are you doing to future proof your user data?

Have you had requests to be forgotten or anonymize users data? With Bread & Butter it’s as easy as the flick of a switch. All user data is DPR ready and maintains the ability for you to customize your user experience based on your their preferences.

bread butter
bread butter

Easy to implement, easier to understand

WordPress, WooCommerce, or MemberPress? Doesn’t matter which platform you use or extend with with the Bread & butter IO plugin adding the
power of first-party data is easy

bread and Butter -

“Bread & Butter has virtually eliminated all the junk email addresses we were getting. I now spend my time and energy following up with real leads.”

Andrew Dailey - MGI Research Managing Director.

Get the plugin, configure & see the results.

Bread & Butter IO is ready to go right out-of-the-box. Our WordPress plugin automatically loads the configuration without having to code it yourself. Even better, we’re constantly updating this library with cool new tools to offer you even more options.

Have any other questions? Just fill out the form to the right and we’ll get you the answers. Otherwise download our plugin and start your full-feature 30 day trial. No credit card needed, just the tool you’ve been looking for.

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Ask a question or set up a time to talk
about how Bread & Butter IO
can make your WordPress forms more effective