Bread & Butter changed the way we look at customers

Jess T - Project Co-ordinator

How it works for you - a Google Auth example

Use Bread & Butter’s script tag or API in your website/app. Configure the Identity Providers you would like to let your users use and you’re done. Add to your forms, sign-up workflow, or any custom event you would like to track. No database transfers or system integration time needed.

Below is a high-level workflow of Bread & Butter’s JS Library

bread and Butter - How it works for you - a Google Auth example

Just pick the Identity Providers you or your users trust

bread and Butter - Just pick the Identity Providers you or your users trust

It doesn’t matter whether you want Social or Enterprise level authentication. Identity Provider choice can be personal or need to fit your business model/company policy. Bread & Butter handles all the protocols and callbacks, all with the same script tag.

bread and Butter - Need more than Facebook or Google?

Need more than Facebook or Google?

Support the most complex enterprise workflows with the same code. Our API takes care of all major Identity Providers and security with SAML, OAuth, and OpenID.

Let corporate customers sign in to your website or app with their preferred SSO deployment such as Okta and ADFS.

For additional security, deploy 2FA on top of an existing Identity Provider such as Google or Okta.

SSO protocols

Bread & Butter handles the callbacks regardless of protocol.


Installs in minutes, not days.
Stop guessing, start knowing.

  • A typical customer can implement within a single day.
  • No need to migrate your user database, and existing users do not have to re-register.
  • If you want to migrate your users, we’ve got you covered there, too.
  • Our API library is available in all popular languages.
  • One implementation supports all your customers’ unique configurations.
  • Works alongside all your other favorite script tags like Google Analytics.
Just add this to your front end
<!DOCTYPE html>
 <title>Bread & Butter Sample</title>
   window.initBreadButter = function() {
       app_id: '{APP_ID}'
 <script id="breadbutter-js" src=""></script>

Already using Google Analytics? Just add the Bread & Butter ‘script tag’ below your Google site tag. learn more >>

Use the API or
let us do all
the work

Our javascript library (JSL) gives you the flexibility to implement Bread & Butter’s login options the way you want.

bread and Butter - Use the API or<br> let us do all<br> the work

WYSIWYG - All Butter

We believe – You shouldn’t need an analytics team to figure out your analytics

bread and Butter - WYSIWYG - All Butter

Questions? We get a few

Some of the ones we get most are below. Have a different question? See our FAQ page or set up a
time to talk with a specialist.

Want to reduce friction in your sign-up/sign-in process? Tired of sifting through the junk in your analytics or buying mailing lists that spam addresses that don’t exist? Worried about the loss of third-party cookies? Want to be able to see where your users spend their time? Ever had a request for de-identification? If you own or manage a website or app and have thought about any of these things, then Bread & Butter is for you.

We offer multiple ways to interact with Bread & Butter. You can consume our APIs, use our JS Library, or if your website is on WordPress we offer a plugin that will have you up and running with a click.

All of Bread & Butters' features are configured in the backend of your Bread & Butter app. Configurations have step-by-step guides to make sure you're configured correctly. Adding the functionality to your website or app is as easy as adding the JSL script tag to your site code as you would with Google Analytics. If you have a developer you work with they can set up your website or app to use our APIs. if you use our WordPress plugin, you’re done, no coding needed.

All Bread & Butter integrations begin with a 30 day fully functional free trail. After that point the amount of Bread & Butter you need determines your cost structure. Have a small website and just want to reduce friction for your users? We have a plan for that. Are you an Agency that needs to manage multiple platforms and report out data? We have a plan for that as well. View our full pricing by clicking the button below. VIEW PRICING