Authentication workflows are complicated, we made them easy

We believe you shouldn’t have to be an expert or have a team of developers to make your authentication workflow easy or secure.

If your users have complex identity requirements, want to have social and enterprise Identity Providers on the same login screen, or, like us, believe that Big Tech is best equipped to handle MFA (Multi-factor Authentication) or other additional security measures Bread & Butter is for you.

bread and Butter - Authentication workflows are complicated, we made them easy
bread and Butter - As flexible as you<br> want, or need to be

As flexible as you
want, or need to be

Are you looking to remove friction and increase conversion? Or maybe you have clients who need their employees to be able to access your system with their credentials. It doesn’t matter whether you want Social or Enterprise level authentication (like Okta). With Bread & Butter IO it’s all the same. Use our WordPress plugin, access our API or install our JS Library, configure a few settings, and start knowing your users. Identity Provider choice can be personal or fit your business model/company policy. Bread & Butter IO handles all the protocols and callbacks, all with the same script tag.

Bread & Butter IO handles the callbacks regardless of protocol.

User Management
out of the box

For those looking to delegate their entire web authentication sign-up / sign-in workflow, we support the good old email and local password combination. Your website or app can keep using your existing user management system, use ours, or both in parallel.

bread and Butter - User Management<br>out of the box
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Remove friction

Web authentication can be a roadblock sometimes. At Bread & Butter, we use machine learning & AI to suggest the Identity Provider (IDP) most likely to remove friction and allow your customer to authenticate with the IDP they trust.

Ease of use for them – increased conversion rates for you.

bread and Butter - Remove friction
bread and Butter - Built for you

Built for you

Do you have a ‘Custom Authentication’ method or specific needs for your domain? Have customers that use for Gsuite authentication, or use an enterprise SSO authentication method like Okta? With Bread & Butter, you’re ready to support any combination of these methods without having to burn development cycles to support them.

Cross platform,
cross device

Does your website support your application? Want to be able to track across those different systems? Bread & Butter is made to meet your customers where they are, making hand-offs & authentications seamless. Allowing you to identify your most important customers and continue to build your first-party data strategies.

bread and Butter - Cross platform, <br>cross device

Bread & Butter’s user management includes:

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Ensure that some or all your users go though a mandatory Multi-factor Authentication workflow to provide the same level of authentication as an enterprise-grade Identity Provider.

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Easily support password expiry and rotation, prevent reuse of passwords.

Your app
your rules

With Bread and Butter’s user management, you’re in control without having to rewrite your application.

You decide your authentication policies, or configure per customer domain.

bread and Butter - Your app <br>your rules bread and Butter - Your app <br>your rules bread and Butter - Your app <br>your rules
bread and Butter - Keep what’s <br>working for you, <br>just add Butter to <br>your technology stack

Keep what’s
working for you,
just add Butter to
your technology stack

Looking for options on the authentication methods you accept? Need to move to a first-party data strategy? Want to understand your customer analytics without having to use a third-party tool? With Bread & Butter’s API, you decide how you want to interact and how much integration you would like.


Use the API or
Let us do all
the work

Our javascript library (JSL) gives you the flexibility to implement Bread & Butter’s login options the way you want.

bread and Butter - Use the API or<br> Let us do all <br>the work
bread and Butter - Using Wordpress? <br>Your users life just <br>got easier

Using Wordpress?
Your users life just
got easier

Still creating roadblocks with complicated password requirements? Users want to use Google or Facebook to sign in?

Convert users directly into your WordPress database with our one-click WordPress plugin. A few minutes from you saves everyone time later.

GET OUR WORDPRESS PLUGIN bread and Butter - Using Wordpress? <br>Your users life just <br>got easier

Our WordPress plugin also works with the above

At this point you might have some questions

Some of the ones we get most are below. Have a different question? See our FAQ page or set up a
time to talk with a specialist.

Want to reduce friction in your sign-up/sign-in process? Tired of sifting through the junk in your analytics or buying mailing lists that spam addresses that don’t exist? Want to be able to see where your users spend their time? Ever had a request for de-identification? If you own or manage a website or app and have thought about any of these things then Bread & Butter is for you.

We offer multiple ways to interact with Bread & Butter. You can consume our APIs, use our JS Library, or if your website is on WordPress we offer a plugin that will have you up and running with a click.

All of Bread & Butters' features are configured in the backend of your Bread & Butter app. Configurations have step-by-step guides to make sure you're configured correctly. Adding the functionality to your website or app is as easy as adding the JSL script tag to your site code as you would with Google Analytics. If you have a developer you work with they can set up your website or app to use our APIs. if you use our WordPress plugin, you’re done, no coding needed.

All Bread & Butter integrations begin with a 30 day fully functional free trail. After that point the amount of Bread & Butter you need determines your cost structure. Have a small website and just want to reduce friction for your users? We have a plan for that. Are you an Agency that needs to manage multiple platforms and report out data? We have a plan for that as well. View our full pricing by clicking the button below. VIEW PRICING