Authentication as a Service that’s easy & secure

We believe you should leave Authentication to Big Tech.
The last thing your users need is another password.

bread and Butter - bread and Butter -

Want to enhance your existing website login screen or remove user friction to conversion in your app? Designed by a security team, Bread & Butter IO eliminates the complexity of SAML, OAuth, and OIDC. In addition, you can implement our Authentication As A Service solution with no-code or with one of our plugins.

bread and Butter - Save development <br>cycles & launch faster.

Save development
cycles & launch faster.

It doesn’t matter whether you want Social or Enterprise level authentication (like Okta). With Bread & Butter IO, it’s all the same. Bread & Butter IO handles all the protocols and callbacks, all with the same script tag.

Bread & Butter IO handles the callbacks regardless of protocol.


One simple implementation, as many customers configurations as needed.

Support the Identity Providers (IDPs) your customers trust to authenticate securely.
Customize important customers based on their domain via our discovery workflow.

bread and Butter - One simple implementation, as many customers configurations as needed. bread and Butter - SEE HOW IT WORKS


Bring Your Own Identity

Your customers expect options when they hit your login screen. Let them bring their own Identity workflows to your website or app with a simple configuration.

If your customers have complex Identity requirements, you now support social and enterprise Identity Providers on the same login screen. You also support MFA (Multi-factor Authentication), including Authenticator apps or other additional security measures.

bread and Butter - BYOI

User Management

We believe Big Tech is best equipped to handle Authentication. However, we support the good old email and local password combination for those looking to delegate their entire web authentication sign-up / sign-in workflow. Your website or app can keep using your existing user management system, use ours, or both in parallel.


Your app, your rules.

With Bread & Butter’s user management, you’re in control without having to rewrite your application.

You decide your authentication policies or configure per customer domain.

bread and Butter - Your app, your rules. bread and Butter -

Remove friction

Web authentication can be a roadblock sometimes. At Bread & Butter, we use machine learning & AI to suggest the Identity Provider (IDP) most likely to remove friction and allow your customer to authenticate with the IDP they trust.

Ease of use for them – increased conversion rates for you.

bread and Butter - Remove friction bread and Butter -

Save time.

Do you have a ‘Custom Authentication’ method or specific needs for your domain? Have customers that use for Google authentication, or use an enterprise SSO authentication method like Okta? With Bread & Butter, you’re ready to support any combination of these methods without having to burn development cycles on them.

bread and Butter - Save time. bread and Butter -

Cross platform, cross device

We made Bread & Butter to meet your customers where they are by making  authentication seamless, while allowing you to identify your most important customers and continue to build your first-party data strategies.

bread and Butter - Cross platform, cross device
bread and Butter - Keep what’s <br>working for you, <br>just add Butter to <br>your technology stack

Keep what’s
working for you,
just add Butter to
your technology stack

Are you looking for options for the authentication methods you accept? Need to move to a first-party data strategy? Want to understand your customer analytics without having to use multiple third-party tools? With Bread & Butter’s API, you decide how you want to interact and how much integration you would like.


Use the API or
let us do all
the work

Our JavaScript Library (JSL) gives you the flexibility to implement authentication method options the way you want.

bread and Butter - Use the API or<br> let us do all <br>the work

Installs in minutes, not days.
Stop guessing, start knowing.

  • A typical customer can implement within a single day.
  • No need to migrate your user database, and existing users do not have to re-register.
  • If you want to migrate your users, we’ve got you covered there, too.
  • Our API library is available in all popular languages.
  • One implementation supports all your customers’ unique configurations.
  • Works alongside all your other favorite script tags like Google Analytics.

Questions? We get a few

Zero code, Low code or No code – a typical customer can implement within a single day. There’s no need to migrate your user
database, and existing users do not have to re-register. One simple implementation supports
all your customers’ unique configurations.

Who should use Bread & Butter?

We think that everyone should. First-party data future proofs your website from third-party company policies or digital protection laws changes. And who doesn’t want to reduce friction for their visitors? Or maybe you’re tired of sifting through the junk in your analytics or buying mailing lists with spam addresses that don’t exist? Want to be able to see where your users spend their time? Ever had a request for de-identification? If you own or manage a website and have thought about any of these things, then Bread & Butter is for you.

What's required to use Bread & Butter?

Start gathering first-party data by installing our initialization script. Then customize one-click conversions based on your business needs. If you have a development team you can consume our APIs or use our JS Library. If your website is on Webflow, WordPress or another CMS we have installation guides & plugins that will have you up and running with a couple of clicks.

Do I need to have coding skills to use Bread & Butter?

If you can cut & paste, you can get Bread & Butter on your website. Adding the functionality to your website is as easy as adding the initialization script to your site like you would Google Analytics. You configure all features in your Bread & Butter account dashboard, and we have step-by-step guides to make sure you’re set up correctly. Use a CMS like Webflow, WordPress, or Wix? Use one of our plugins or install guides.

Have a development team? Invite them to your account as an admin or auditor to add your initialization script and one-click conversion widgets.

How much does Bread & Butter cost?

All Bread & Butter integrations begin with a 30 day fully functional free trial. After that point the amount of Bread & Butter you need determines your cost structure. Have a small website and just want to reduce friction for your users? We have a plan for that. Are you an Agency that needs to manage multiple platforms and report out data? We have a plan for that as well. View our full pricing by clicking the button below.

Works with your technology stack

Integrates with the tools you already use

Same-day install with your current technology stack using our comprehensive suite of tools.
Integrate with our API, JavaScript libraries, or one-click plugins, whatever works best for you.