Frequently Asked Questions

You need an account because Bread & Butter’s content gating runs through its secure cloud platform, not just your WordPress site.

Your account:

• Authenticates and activates your current forms and the content you gate so they can capture first-party data about your visitors.

• Processes gate interactions in the cloud, ensuring smooth performance and reliable data capture.

• Enriches conversions with engagement and identity data to create complete visitor profiles.

• Routes new leads directly to your current marketing suite (Salesforce, HubSpot, Google Sheets, Mailchimp etc.)

• Enables Nurture AI agents to score, prioritize, and create follow up messages to engage with visitors after they interact with your forms or gated content.

• Tracks conversions and attribution, showing which content drives your best leads, generating reports to share with your team.

If your gated content isn’t appearing behind a gate, a few common issues may be causing it:

• Logged-in preview – If you’re viewing the site as an admin or a previously verified visitor, Bread & Butter won’t re-show the gate. Try in a private/incognito window.
• Plugin not connected – Your WordPress site must be linked to an active Bread & Butter account. If the plugin isn’t authenticated, gates won’t load.
• Gate not published or assigned – Make sure the gate is saved and applied to the correct page, post, or content block in WordPress.
• Caching or CDN – Site or browser caching (e.g., from Cloudflare, WP Rocket, or a CDN) can serve an older, ungated version of your page. Clear your cache and refresh.

If everything looks correct but the gate still doesn’t appear, reconnect your Bread & Butter account in the plugin settings and reload your site — this often resolves connection or script issues.

Installing Bread & Butter is simple just follow these steps

Manual download & install.

• Download the plugin’s ZIP file from Bread & Butter
• Log in to your WordPress dashboard.
• Navigate to Plugins > Add New.
• Click the “Upload Plugin” button at the top of the page.
• Click “Choose File”, select the downloaded ZIP file, and then click “Install Now”.
• After the installation, click “Activate Plugin”.

Direct from the WordPress

• Log in to your WordPress dashboard.
• Navigate to Plugins > Add New.
• You can either search for Bread & Butter.
• Once you find the plugin, click the “Install Now” button next to it.
• After the installation is complete, click the “Activate Plugin” button.

Once you’ve installed & activated the plugin you need to connect the plugin to your a Bread & Butter account. You do this by navigating to your Bread & Butter plugin in your WordPress admin dashboard and clicking on the get started button. You will then be prompted to sign in to Bread & Butter – this will create your account and connect Bread & Butter to your WordPress website.