Turn website visitors into leads with First-Party Data

Convert content into revenue, remove conversion friction, and provide the insight needed for success in 2024

Conversion tools for WordPress and Pipedrive. Remove friction & qualify leads faster.

Boost conversions by eliminating forms, collect real user data and a complete record of website activity

Bread and Butter - Conversion tools for WordPress and Pipedrive. Remove friction & qualify leads faster.

Continue to track your user journeys and speed up the qualification process.

Once a user has converted, their real data (from the social login options you give them) is sent to your CRM and you can continue to track their on-site activity. Each user is assigned an engagement score so you know who to follow up with first.

Bread and Butter - The power of one-click conversion.

The power of one-click conversion.

Kill your forms. Seriously. Our clients see a 20% conversion lift when they replace their on-site forms with social logins and lead quality sees a massive improvement too.
Forms can be clumsy and you only collect the data that a user chooses to share. That often means fake email addresses, incomplete names, and too often means no conversion at all.
You choose which login options to offer, and it works in any browser. Google, LinkedIn, Apple and Facebook options are always popular. Microsoft too. Have a more technical audience? Add support for Slack, Github, Twitch.

Bread and Butter - Gate your web pages, PDFs, webinar sign-ups and more.

Gate your web pages, PDFs, webinar sign-ups and more.

Add the “Continue with” one-click option anywhere you would otherwise use a form, and enjoy a conversion boost of upwards of 20%. Then continue to track their activity on your website as they click their way around.

bread and Butter - Aither increased conversions by 22% with Bread & Butter.

Aither increased conversions by 22% with Bread & Butter.

Don’t take our word for it. Bread & Butter is changing the way websites gather valuable first-party data. Get the case study and see how our one-click conversion tools increased Aither’s conversions.

READ CASE STUDY

See Bread & Butter’s Content Gating feature
in action when you click on the button above!

Visitors can login with
an account they already have.

The visitor signs in with an account they already have and trust (Google in this example).


See a full list of supported Identity Provider
(SSO or Authentication methods)

Visitor goes from unknown to known. Interactions & events are logged and
trigger actions to third-party apps based on your workflows and integrations


An unknown visitor comes (either organically or as from a CPC in this example) to your website & is presented with the Bread & Butter IO ‘Continue with’ conversion tool.

The visitor signs in with an account they already have and trust (Google in this example).


See a full list of supported Identity Provider
(SSO or Authentication methods)

Visitor goes from unknown to known. Interactions & events are logged and trigger actions to third-party apps based on your workflows and integrations

Bread & Butter IO was made to work with your tool set.

Use a native integration (mail chimp, salesforce, etc.) or add a zap to and action. Push notifications to fit your workflows. To make the most of first-party data Bread & Butter IO integrates with or exports to all popular CRM’s.

‘Bread & butter has virtually eliminated all the junk email addresses we were getting. I now spend my time & energy following up with real leads.’

Andrew D – Managing Director, MGI Research LLC

The reviews speak for themselves

Check out what people are saying on WordPress.org

READ THE REVIEWS

Get the plugin, configure & Start seeing results.

Want to learn more? Click “Contact Us” and we will answer your questions.
Otherwise, download our plugin and start boosting your sales pipeline.