Lead Score, Engagement and Warm Leads

Lead score is a measurement of how interested, or engaged, users are with your website.

Bread & Butter automatically analyzes your users’ activities on your website, and calculates a lead score from 0 to 10, where 10 is the most engaged, and 0 is the least. Lead scores are available at the user level, but you can also see engagement at the page level so you can see how engaged each user is overall, and which pages they were most interested in. No setup is required, beyond enabling Bread & Butter on your website and waiting for users to visit.

Checking out lead score in your Dashboard

As you can see above, the user has low engagement score with a few pages, and high engagement with one specific page. This lets you see what pages are resonating with your users, and which ones are not. If you see high engagement for a specific page, you know its one you can promote.

Alternately, if you see low engagement for a critical page, you can start to find out if you have an issue. Step 1 of solving a problem is knowing that you have one.

Overall lead scores can also be integrated into your sales team’s strategies. You can shift your focus to more engaged users, who are more likely to be interested in your product, and reduce focus on low lead score users who may just be passing through.

Warm Leads Insights

Under the Insights tab on the Dashboard, you may see a box for warmer leads. This lets you know how many of your users had a lead score of 7 or above in the last 7 (or 30) days. Tracking this over time lets you know if you’re getting overall greater engagement on your site.

Do lead scores scores appear right away?

Lead scores & engagement take a few minutes to calculate, so you may not see them right away. Check back shortly, and you’ll see them show up.