bread and Butter - One-click conversions integrated with your<br>marketing tools.<br>Pass the butter.

One-click conversions integrated with your
marketing tools.
Pass the butter.

The Bread & Butter IO Customer Data Platform makes it simple to collect sustainable first-party data with one-click conversions and easily connects with your marketing tools – no coding required.

bread and Butter - Start with sustainable<br> first-party data and build from there

website tip for 2022

Start with sustainable
first-party data and build from there

It’s a relationship, not a listening party. The way you gather data is as important as the type of data you collect—future proof your data gathering, ethically.

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‘‘You can’t have a conversation with an IP Address.
Bread & Butter changed that.’’

Andrew D – Managing Director, MGI Research LLC

How it works -
a simple use case

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An unknown visitor comes (either organically or as from a CPC in this example) to your website & is presented with the Bread & Butter IO ‘Continue with’ conversion tool.

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The visitor signs in with an account they already have and trust (Google in this example).


See a full list of supported Identity Provider
(SSO or Authentication methods)

Visitor goes from unknown to known. Interactions & events are logged and trigger actions to third-party apps based on your workflows and integrations

Bread & Butter IO was made to work with your ecosystem. We integrate with or are able to export to all the popular CRM platforms. Once you have first-party data you can personalize content for known customers, allowing them to be drivers of engagement and referrals.

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Every user’s journey has a different level of engagement.
What do your users look like?

With Bread & Butter IO you gain insight into the content that drives the most engagement and how your visitors got there.

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Get the tools, get the data

Be in the know so you can make the right
decisions on what you’re doing

With the end of third-party cookies & new regulations on how data can be shared (GDPR, CCPA or Data Protection Regulations “DPR”), what are you doing to future proof your user data?

Have you had requests to be forgotten or anonymize users data? With Bread & Butter it’s as easy as the flick of a switch. All user data is GDPR ready and maintains the ability for you to customize your user experience based on your preferences.

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Easy to implement, easier to understand

Does your organization use Webflow, WordPress, Hubspot, Wix or duda? Choose one of the logos above to see how you can add the power of first-party data to your platform with Bread & Butter IO.

Questions? We get a few

Who should use Bread & Butter?

We think that everyone should. First-party data future proofs your website from third-party company policies or digital protection laws changes. And who doesn’t want to reduce friction for their visitors? Or maybe you’re tired of sifting through the junk in your analytics or buying mailing lists with spam addresses that don’t exist? Want to be able to see where your users spend their time? Ever had a request for de-identification? If you own or manage a website and have thought about any of these things, then Bread & Butter is for you.

What's required to use Bread & Butter?

Start gathering first-party data by installing our initialization script. Then customize one-click conversions based on your business needs. If you have a development team you can consume our APIs or use our JS Library. If your website is on Webflow, WordPress or another CMS we have installation guides & plugins that will have you up and running with a couple of clicks.

Do I need to have coding skills to use Bread & Butter?

If you can cut & paste, you can get Bread & Butter on your website. Adding the functionality to your website is as easy as adding the initialization script to your site like you would Google Analytics. You configure all features in your Bread & Butter account dashboard, and we have step-by-step guides to make sure you’re set up correctly. Use a CMS like Webflow, WordPress, or Wix? Use one of our plugins or install guides.
Have a development team? Invite them to your account as an admin or auditor to add your initialization script and one-click conversion widgets.

How much does Bread & Butter cost?

All Bread & Butter integrations begin with a 30 day fully functional free trial. After that point the amount of Bread & Butter you need determines your cost structure. Have a small website and just want to reduce friction for your users? We have a plan for that. Are you an Agency that needs to manage multiple platforms and report out data? We have a plan for that as well. View our full pricing by clicking the button below.