The Bread & Butter IO Customer Data Platform makes it simple to collect sustainable first-party data with one-click conversions and easily connects with your marketing tools – no coding required.
website tip for 2022
It’s a relationship, not a listening party. The way you gather data is as important as the type of data you collect—future proof your data gathering, ethically.
An unknown visitor comes (either organically or as from a CPC in this example) to your website & is presented with the Bread & Butter IO ‘Continue with’ conversion tool.
The visitor signs in with an account they already have and trust (Google in this example).
Visitor goes from unknown to known. Interactions & events are logged and trigger actions to third-party apps based on your workflows and integrations
Bread & Butter IO was made to work with your ecosystem. We integrate with or are able to export to all the popular CRM platforms. Once you have first-party data you can personalize content for known customers, allowing them to be drivers of engagement and referrals.
With Bread & Butter IO you gain insight into the content that drives the most engagement and how your visitors got there.
With the end of third-party cookies & new regulations on how data can be shared (GDPR, CCPA or Data Protection Regulations “DPR”), what are you doing to future proof your user data?
Have you had requests to be forgotten or anonymize users data? With Bread & Butter it’s as easy as the flick of a switch. All user data is GDPR ready and maintains the ability for you to customize your user experience based on your preferences.
Does your organization use Webflow, WordPress, Hubspot, Wix or duda? Choose one of the logos above to see how you can add the power of first-party data to your platform with Bread & Butter IO.
Add authentication & API event tracking to your website/app with a script tag & configuration