Real-Time Email Verification
Published: February 2nd, 2026
Bad data is killing your team’s productivity.
Fake emails are polluting your pipeline.
Here’s how to fix it.
Someone fills out your form with “asdf@asdf.com” and hits submit.
Now it’s in your CRM. Your sales rep wastes time on it. Your email bounces. Your sender reputation takes a hit.
Sound familiar?
You’re not alone. On average, 40% of B2B leads are invalid, incomplete, or duplicates (SalesIntel). And with bad bots now making up 37% of all internet traffic (Imperva 2025 Bad Bot Report), your forms are under constant attack.
The result? Your sales team wastes 27% of their time chasing bad data (ZoomInfo). That’s more than a quarter of their day, gone.
Built for this.
Bread & Butter now includes real-time email verification. Every email submitted through your forms gets checked automatically:
🤖 Bot-generated emails
❌ Obvious fakes (test@test.com, fake@fake.com)
🚫 Spam domains and low-quality providers
If the address fails, it never reaches your CRM or email list.
How it works.
When someone submits your form with a fake or invalid email:
🕸️ We capture it ➞ nothing changes on your form
✅ We check it ➞ verification happens instantly
🚩 We flag it ➞ invalid emails are marked in your database
🚦 We filter it ➞ flagged emails only appear in “All Visitors”
They don’t show up in your Conversions or Focused tab. They don’t sync to your CRM. They don’t clutter your email list. Your clean leads stay clean.
Why this matters.
A healthy email bounce rate is under 2%. Anything above 5% signals serious deliverability issues (HubSpot).
Every fake email that makes it to your list:
📈 Increases your bounce rate
😢 Hurts your sender reputation
🗑️ Gets your emails flagged as spam
⏱️ Wastes your sales team’s time
Without protection, the average contact form receives 15-20 spam submissions daily (Imperva). That adds up fast.
No setup required.
Email verification is already running on your Bread & Butter account. Every form you’ve connected is now protected. Want to see what we’re catching? Check your dashboard, invalid emails are flagged and filtered automatically.
Go further. Get verified leads.
Email verification blocks the bad. But if you want the best leads, add social login to your forms. Instead of just capturing an email, you get a verified identity. Real name, company, job title, and more. No guessing. No chasing. Your sales team will thank you.
Not using Bread & Butter or want to learn more Schedule a call and we’ll help you get started
