Bread & Butter is a first-party data marketing platform built for revenue teams. It combines AI, attribution and conversion paths, lead scoring, and hyper-personalized nurture email, inside a single platform, without adding extra headcount.
Analytics tools show how people arrive. CRMs show who ends up becoming a lead. But what about the blind spot in between?
Bread & Butter shows you invisible middle, connecting the dots. Showing you what turns a website visitor into a qualified lead.
Install Bread & Butter and instantly see the data you’re missing.
Built for marketers. Get started in minutes.
Full access. Upgrade or downgrade as needed. No credit card required.
Driving traffic is expensive, and relying on third-party cookies is a losing strategy. Stop flying blind. Get precise visibility from the very first click to the final qualified lead, so you can double down on the campaigns that actually drive revenue.
Built for marketers. Get started in minutes.
Full access. Upgrade or downgrade as needed. No credit card required.
Bread & Butter delivers value from Day One. It instantly begins building rich user profiles, tracking behavior, and scoring intent with AI, giving you the real-time insights you need to identify and convert your best prospects faster.
Bread & Butter works in the background to track, score, and guide your leads. It doesn’t need extra tools or setup. Just install and start seeing what’s really happening on your website.
See which sources, channels, and campaigns drive traffic to your website and which pages, CTAs, and forms lead to qualified leads. Uncover the efforts driving growth, and which ones need to go.
Weekly insights delivered to your inbox.
Say goodbye to manual lead scoring. Every visitor, known or unknown, gets a score–automatically. Bread and Butter is continuously learning signals of intent to prioritize your high-fit leads
Send lead nurture without having to lift a finger. Choose to review drafts or let AI Autopilot send emails using behavioural data, company insights, and message intent. Turn nurture into hyper-personalized communications without adding headcount
Turn your gated content into a first-party data goldmine. Simplify lead capture and newsletter opt-ins with social logins or email capture. Use your existing forms–or ours–and let AI choose the best login method for each visitor. Known, verified leads. No code required
Track, score, and convert your best-fit leads in one place.
Don’t waste time on setup. Bread & Butter plugs into the tools you already use, so your data flows into your system immediately—ready to work when you are.
Aaron Seminiano
Twister Technologies
Head of Marketing
In our first 30 days of implementing Bread & Butter into our Marketing Tech Stack, we saw an incredible 126% increase in our lead conversions.
It’s so good, it should be illegal.
Scott Gray
Mitchell Press
Executive VP
Bread & Butter has been a game-changer us. Before, we were drowning in spam form fills & had no real insight into who was actually visiting our site. Now, we can see exactly which companies are checking out our services, what they’re interested in, & why they’re coming to us. It’s cut through the noise & given us the clarity we need to focus on the leads that actually matter.
Hamilton Ofiyai
Project28.ca
Director of Operations
Adding Bread & Butter to our tech stack changed everything. We now have high-quality, first-party data that seamlessly integrates with our other tools (GA4, HubSpot, etc.). Our decisions are grounded in reality, driving much better ROI for our clients.
You’re already bringing people to your site! Shouldn’t you get the most out of it?
Seeing changes in your match rates? With the end of third-party cookies & new regulations on how data can be shared (GDPR, CCPA or Data Protection Laws), what are you doing to make sure you aren’t caught out?
FUTURE PROOF YOUR DATA - LEARN MOREAdd authentication & API event tracking to your website/app with a script tag & configuration