Lead intelligence for your website
We had all the tools.
None of them told us who was buying.
So we built Bread & Butter. It runs on your website, alongside the tools you already have, and shows you which visitors are ready to buy: who sales should call first and what to say, and which campaigns bring buyers rather than clicks. Every deal you close teaches it who to look for next. Learn more
Install it once. Nothing to replace, nothing to set up.
The people who chose you, researched. Then more people like them, found.
01Records every visit
Your buyers take months. Your tools forget in weeks.
Everything Bread & Butter tells you about your visitors starts from one record: every visitor, every visit, every page, kept first-party on your account for years. Cookie-based tools keep the trail for six months at best. Bread & Butter ties the journey to the person, so the visits a buyer makes over six months or more are one journey, scored from everything they read, and the rep sees all of it when the hand goes up. It’s your website and nothing else: no third-party cookies, no following people around the web, nobody named until they raise a hand, and no guessing who someone is from their IP address. The data is yours, and it’s never sold. Learn more
It also records the visitors that ad blockers and Safari’s tracking protection hide from your analytics,* and sends your key events back into GA4, so nothing you report on today breaks. Learn more and how the key events work.
Your ad spend goes on the same record. Connect Google Ads, and Meta for Facebook and Instagram, and every visit from an ad is tied to the person it brought, including the ones your UTM tags missed. From there, each campaign and keyword is measured by the people worth having, not the clicks: a Focused CPM and Focused CPC on every one, so a cheap click that brings nobody shows up straight away. Over time, that record is what shows you where the budget should go, not only who is ready to buy. Learn more
*With the Bread & Butter WordPress plugin, which keeps the whole path on your own domain.
02It finds the hand-raisers
Every visitor scored. Nothing to set up. The ones ready to buy rise to the top.
Bread & Butter gives every visitor a Focused Score from 1 to 10 on how ready to buy they look. It’s AI scoring, not a points system: there’s no score map to fill in and no rules to write. Machine learning reads everything each visitor does across every visit, the pages they read, how closely, and how often they come back, and compares them with everyone else on your website. The people reading closely rise to the top of your list, and the rest stay on file in case that changes. Learn more
The score isn’t only about the visits. Once someone raises a hand, the research on them feeds it too: their role, their career path, the company they work for and who they’re connected to. That’s what builds your ideal customer profile, and every deal you mark Won/Closed sharpens it. It starts on its own from the first visit, keeps learning the longer it runs, and there’s nothing for you to adjust. Learn more
It works with the forms and the website you already have. When someone raises a hand, through your form, your newsletter, your checkout, or the one-click tools that catch the people your forms miss, everything they did before that moment is already joined to them. Learn more
Already paying for a contact database?
See who on your list actually showed up.
That’s one person who came to you. Now the thousand you went to. A contact database is where a lot of pipeline starts, and it’s good at what it does: it finds the people and gets the first email out. What it can’t tell you is what happened next. Bread & Butter picks up where the database stops. When someone from that list lands on your website, every page they read, every return visit and every form they send is recorded, scored and attached to a profile. You see which of the thousand people you emailed came to look, which ones came back, and which ones are ready for a call. Learn more
Already paying for a contact database?
See who on your list actually showed up.
That’s one person who came to you. Now the thousand you went to. A contact database is where a lot of pipeline starts, and it’s good at what it does: it finds the people and gets the first email out. What it can’t tell you is what happened next. Bread & Butter picks up where the database stops. When someone from that list lands on your website, every page they read, every return visit and every form they send is recorded, scored and attached to a profile. You see which of the thousand people you emailed came to look, which ones came back, and which ones are ready for a call. Learn more
A thousand names, all the same.
That’s what a list looks like the day it goes out.
You send the list.
Your sequences go out the way they do today.
They come to your website.
Bread & Butter records the journey, from the first page to the last, on every visit.
You know who to contact first.
The ones who came back, read the pricing page and opened the case study score high. The ones who never showed up don’t.
The same list, now sorted by what people actually did.
03Researches & delivers where you work
Walk into every first conversation already knowing them.
A visitor raises a hand through your form, your newsletter, your checkout, or the one-click tools that catch the people your forms miss. From that moment, Bread & Butter researches them and delivers the result where your team works. A CRM is built to track deals, tasks and conversations, and it does that well. What it rarely holds is what the person did before anyone spoke to them, and what they did after. Bread & Butter adds that to the record. When a lead arrives, the contact in your CRM already carries their role, their company, the pages they read, the campaign that brought them and a Focused Score. When they come back a month later, the record updates the same day, and the rep finds out before the next call. Nothing new to learn, no second screen. The CRM your team already opens every morning just knows more. Learn more
Want more people to raise a hand? Bread & Butter’s conversion tools add a one-click way to do it with the account they already use, Google, LinkedIn, Microsoft and more, on any page, with nothing to rebuild. Learn more
Works with Salesforce, HubSpot and Pipedrive today, and with Slack, email and Google Sheets for teams that don’t run a CRM. Learn more
04Finds more like them
Every deal you close teaches it who to look for next.
Most tools stop at the sale. Bread & Butter starts learning from it. Mark a deal Won/Closed and it looks back over everything that person did, from their first visit to the signature, and sharpens its picture of who your buyers are. Scoring gets better with every deal, so the next buyer rises to the top sooner. Learn more
Then it goes looking for lookalikes: people who have never visited your website but share your buyers’ career path, company and connections. There’s no hefty subscription and no buying thousands of contacts at a time. They arrive on a drip, a few every other day, and because the profile keeps learning from every deal you close, each batch is more precise than the last. Each lookalike arrives researched, with a first email drafted, so your team spends its time on people who look like the ones who already bought. Learn more
Already have a list? A stale export, or people who’ve been subscribing to your website for years and only ever went onto the mailing list: upload it through your AI assistant and Bread & Butter researches every address, scores them against your buyers and surfaces the prospects you already had and didn’t know about. Learn more
05Answers anything you ask
Ask the question you have today. Get the answer, not a dashboard.
A dashboard answers the questions it was built for. Connect Bread & Butter to Claude, ChatGPT or Microsoft Copilot and ask what you’d ask a sharp analyst: what’s wasting ad money and where to move it, which pages bring the people who become customers, who came back this week and who to call first. The answer comes from your own website and your own ads, in plain words, in seconds. Learn more
For the questions you ask every week or every month, there are ready-made reports: who to follow up with on Monday morning, which campaigns and keywords bring buyers, and a one-page Report for Your Boss. Ask for one by name, or put it on a schedule so it arrives on its own every week or every month, before the meeting it’s for. Nobody waits for an analyst, and nobody exports a spreadsheet. Learn more
Have more questions?
Answers live in the knowledge base.
Every article is also in your AI assistant through our MCP server: ask it how to do anything in Bread & Butter and it answers from the same pages.
Keep everything you run. Bread & Butter joins it.
Get started
Install it. That’s the setup.
Minute one · Install
Add it to your website in a minute
Nothing to map, nothing to configure, no fields to wire up.
And everything else. See installation instructions for 40+ platforms
Day one · It starts working
Your visitors scored, more of them turned into leads
From the first visit, every visitor is recorded and scored on how ready to buy they look. Your existing forms, newsletter and checkout already count, and our one-click conversion tools catch the people your forms miss. Each lead is researched before you call: role, company, what they read.
Every day after · In your tools
Your leads arrive in your CRM, already researched
Each lead arrives in your CRM or your data warehouse as an Intelligence Brief: who they are, their company, what they read, why now, and a first line to open with. Updated every time they come back. Your key events flow back into GA4. Nothing new to open, nothing to replace, and when you want more, ask your AI assistant anything.
No credit card required. Install in 20 seconds.
Ask AI how Bread & Butter grows your pipeline
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