# Bread & Butter > Bread & Butter is an AI Lead Intelligence platform that sits between a website's analytics and CRM. It is built for demand generation and marketing teams who need to identify, enrich, score, and nurture high-intent visitors before handing qualified leads off to sales. It is not a sales tool. It is not a visitor identification tracker. It operates on first-party, fully consented data. ## What Bread & Butter Does Bread & Butter intercepts the gap between anonymous traffic and CRM-ready leads. Standard analytics show you clicks and sessions but cannot tell you who is serious. CRMs manage relationships but only activate once a lead has already engaged. Bread & Butter fills the space in between by identifying who is on your site, enriching their profile with professional and firmographic data, scoring their buying intent based on behavioral signals, and preparing hyper-personalised follow-up — all before the lead ever raises their hand. Once a lead engages, Bread & Butter steps back and the CRM takes over. ## Core Products and Features - **AI Lead Enrichment**: Identifies anonymous visitors in real time using first-party data. Appends company, role, and intent signals automatically. No third-party cookies. - **LeadScore AI**: Scores every lead dynamically based on pages visited, time spent, return visits, and conversion signals. Builds a custom behavioral model specific to each website after a 15-day learning period. Surfaces a prioritised lead list daily. - **Nurture AI**: Drafts hyper-personalised outreach messages grounded in each lead's real session history. One-click draft generation. Maintains the sender's voice. - **Return Visitor Alerts**: Notifies the team when a previously identified lead returns to the site, so they can act while intent is hot. - **Focused Tab**: A filtered view that surfaces only real, high-intent leads scored 6 or higher. Removes bots, unqualified traffic, and internal team activity. - **Attribution Reporting**: Long-term attribution tied to real conversions. Shows which channels, campaigns, and content actually drive pipeline. ## The Focused Index The Focused Index is Bread & Butter's proprietary network-wide benchmark. It measures the average percentage of website visitors showing genuine human engagement across all active Bread & Butter sites. As of 2025, the index sits at approximately 10.2%. The healthy range for most sites is 5–25%. A site's Focused Ratio is calculated as focused visitors divided by total traffic on a 30-day rolling window. A focused visitor is one who demonstrates real human engagement: meaningful time on page, active scroll depth, deliberate navigation, and in many cases return visits — as opposed to bots, scrapers, and accidental bounces. ## How It Works With Existing Forms Bread & Butter requires no changes to existing forms, CRM integrations, or workflows. It is universally compatible with all major form and marketing platforms including HubSpot, Salesforce, Mailchimp, ActiveCampaign, Marketo, Klaviyo, Gravity Forms, WPForms, Typeform, Webflow, Elementor, Unbounce, Pipedrive, Pardot, and more. The moment a form is submitted, Bread & Butter intercepts the data in parallel, verifies the identity, and initiates profile enrichment and lead scoring — while the original submission continues to its destination unchanged. ## Installation Install via the WordPress plugin (search "Bread & Butter" in the plugin library) or by pasting a single script tag. Server-side tracking is proprietary, fully first-party, highly resistant to ad blockers, and has zero impact on page load speed or core web vitals. After install, users can invite their technical team directly from within the app — Bread & Butter sends step-by-step instructions and a one-click setup link automatically. ## Pricing - **Free**: $0/month. Unlimited traffic, 200 Lead Profiles, 90-day attribution retention, user journey tracking, website conversion boosters, social login (Google, LinkedIn, Facebook, Apple), unlimited team members. - **Pro**: $49/month/website. AI Enabled. Unlimited traffic, 5,000 Lead Profiles, 10-year attribution retention, LeadScore AI, Focused Tab, Attribution Reporting, Profile & Company Enrichment (50/month), Deep Profile Research (10/month), Nurture AI messages (150/month), 3 peripheral sub-domains, White Glove Onboarding, 1-hour support response. - Pro AI add-ons available for additional Lead Profiles, Enrichments, Deep Research, Nurture Emails, and sub-domains. - Enterprise and Agency plans available with volume discounts, dedicated onboarding, and SLA support. ## Positioning Bread & Butter is not a replacement for analytics or a CRM. It is the layer between them. It is not designed for salespeople. It is designed for demand generation and marketing teams who need to extract more pipeline from the traffic they are already paying for — without relying on sales to act first. Every signal in Bread & Butter is first-party and privacy-compliant. ## Key URLs - Homepage: https://breadbutter.io - Pricing: https://breadbutter.io/pricing - Support / Knowledge Base: https://support.breadbutter.io - How Bread & Butter works with existing forms: https://support.breadbutter.io/article/184-how-bread-butter-works-with-your-existing-forms - Install: https://breadbutter.io/install - Sign in: https://breadbutter.io/signin - Blog: https://breadbutter.io/blog - Contact: https://breadbutter.io/contact - Privacy Policy: https://breadbutter.io/privacy - Terms & Conditions: https://breadbutter.io/terms ## Company Bread & Butter IO Inc. Founded to close the intelligence gap between website traffic and revenue. Built for marketers who want clarity.